Want to Make $10K a Month on Substack? Here’s What You Need to Do
From posting schedules to social media promotion—here’s how to go from $0 to consistent 5-figure months.
Ever wonder how to break free from inconsistent freelance or ad income and earn $10K monthly from your own writing? Substack is one of the easiest platforms to monetize your expertise—if you have a plan.
In this article, I’ll give you a simple roadmap to hit $10K per month at a $7/month subscription price. We’ll break down the math, go over how many posts to publish, and outline how to market your newsletter for steady subscriber growth.
1. Do the Math: 1,429 Paying Subscribers = $10K/Month
Let’s start with the basics. If you charge $7/month for a paid subscription, how many paying subscribers do you need to make $10,000 per month?
10,000÷7≈1,428.5710,000 \div 7 \approx 1,428.5710,000÷7≈1,428.57
Rounding up, you’ll need roughly:
1,429 paying subscribers at $7/month = $10,003/month
Why $7/Month Works
Approachable Price: Under $10 feels psychologically less expensive.
Scales Nicely: High enough that you don’t need tens of thousands of subscribers, but low enough that people don’t hesitate to pay.
2. Offer a Free + Paid Tier
To convert people into paying subscribers, you need to hook them first. A common approach is to have 1–2 free posts per week, and then exclusive paid posts on top of that.
Free Content: Builds trust and shows the value you provide.
Paid Content: Where you deliver your most premium insights or perks.
Example Posting Schedule
2 Free Posts/Week: Mondays and Thursdays.
1 Paid Post/Week: Wednesdays (premium or “deep-dive” content).
Total: 3 posts a week (12–13 posts per month)
This schedule keeps you in front of your audience consistently without burning yourself out.
3. Build via Social Media: The Fastest Track to Subscribers
Social media is your best friend for rapid growth, especially if you don’t already have a massive email list. Focus on these platforms:
Twitter/X
Pin your newsletter sign-up link.
Tease key insights from your upcoming free posts.
Instagram/Facebook
Use Stories and Reels to preview your newsletter topics.
Make a Link in Bio or Link Sticker that directs followers to Substack.
TikTok
Short, snappy videos highlighting an insight you’ll expand upon in your newsletter.
Strong CTA: “Want the full breakdown? Sign up for my free newsletter—link in bio.”
Consistency is key. Commit to daily or near-daily posts on your preferred platform(s).
4. Harness SEO for Ongoing Traffic
While social media gives you quick surges of attention, SEO can yield consistent, passive traffic over time. Here’s a quick blueprint:
Keyword Research
Choose 1–2 primary keywords for each post. (Use free tools like Ubersuggest or paid ones like Ahrefs.)
Optimize Your Headlines
Include your main keyword in the title and the first paragraph.
Add Internal Links
Reference older posts within new articles to keep readers on your newsletter longer.
Use Descriptive Subheadings
Make it easy for Google to crawl and understand your content by using relevant subheadings.
The goal is to make each free post SEO-friendly so new readers can discover your Substack even months later.
5. Convert Readers into Paying Subscribers
Once you have readers, you need to convert them. Here’s how:
End Each Free Post with a CTA: Remind them of what they’ll get from the paid tier—insider tips, deeper analysis, or private Q&A.
Highlight Success Stories: Share testimonials or success wins from existing subscribers.
Limited-Time Offers: Occasionally run a special promo or discount for your paid subscription to incentivize fence-sitters.
When people see tangible value in your free material, they’ll want even more from your paid content.
6. The Simple Path to 1,429 Paying Subscribers
Let’s tie this together. Here’s the blueprint:
Grow Your Audience
Social Media: Post daily, focusing on your niche insights.
SEO Traffic: Optimize your free newsletter posts so new readers trickle in 24/7.
Publish Consistently
2 Free Posts/Week + 1 Paid Post/Week.
Keep your content top-notch so free readers upgrade to paid.
Convert & Monetize
Make the case for your paid tier in every free post, emphasizing the extra value behind the paywall.
Replicate these steps consistently, and watch as your subscriber count edges closer to that 1,429 mark. At that point, you’ll be netting over $10,000/month just from Substack alone!
Ready for the Fast Track?
Learning by trial and error can work—but it’s time-consuming. That’s why I created my Online Course, which walks you through everything:
Finding your niche and audience fast.
Crafting high-converting content that keeps readers craving more.
Growing on social media strategically (so you don’t waste hours posting with no results).
SEO best practices to get organic traffic—even while you sleep.
And here’s a special surprise: If you sign up this week, use code SUBSTACK1000 at checkout for $1,000 off your enrollment. This is the only time I’m offering such a significant discount, so if you’re serious about earning $10K a month on Substack, this is your sign.
Final Thoughts
You don’t need to be a tech wizard or marketing guru to earn $10K/month on Substack. All it takes is:
A clear subscription model ($7/month).
A consistent posting schedule (free + paid).
Aggressive, smart promotion on social media.
Basic SEO to pull in evergreen traffic.
Follow this roadmap, and you’ll be well on your way to meeting—or even surpassing—your monthly income goals.
Ready to Shortcut Your Journey?
Click here to enroll in my Online Business Blueprint course now and use SUBSTACK1000 for a $1,000 discount.
Get started, stay consistent, and let’s make your Substack success story a reality. I can’t wait to see you hit that $10K milestone!
Quick Recap
Subscribers Needed: 1,429 @ $7/month = $10K+
Posting Schedule: 2 free + 1 paid post per week.
Promotion Strategy: Social media (daily), SEO for long-term traffic.
Conversion: Always remind free readers about paid perks.
Enroll in My Course: Save $1,000 with code 24HOURSALE and fast-track your growth.